Volume 5, Issue 9, September 2014


Consumer Green Behaviour Toward Green Products and Green Purchase Decision

Faizan Zafar Sheikh, Ashfaq Ahmed Mirza, Anam Aftab and Bilal Asghar

Faculty of Management and Administrative Science, University of Gujrat, Pakistan

Abstract– This paper tells about the customer of our market how they will buy green products and how they will make decision while purchasing a green product. Eco-friendly good are more welcomed by customers who are environmentally responsible. It tells what factor are affecting green behaviour and decision making of customers. The basic objective of this paper was to see how consumer will make its green purchase decision and behaviour toward green products. Approach: Questionnaire was used for this paper. The sample was of 200 respondents male and female both within the age range of 18-55. Data was collected form Businessmen, jobholder and students with the family minimum income RS. 10000. And maximum is more than RS. 50000. Findings: Findings shows that there is strong positive relationship between consumer green behaviour and price, quality and green marketing while brand and gender difference has very weak relationship with consumer green behaviour. Practical implications: These results will be helping for the managerial implications. Industries can use this for future strategies and get know how about the customer intention to buy green products. And it will also tell that what is more important near to customer about green products.

Keywords— Green Marketing, Green Products, Consumer Behaviour and Brand

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A Perspective on the Use of Relevant Instructional Materials for the Teaching of the Subject Viz Response of Professional vs. Non-Professional Teachers

AMODU F.R., ADEWOLE O.O., FAJEMIROYE J.A., and ONABIYI O.B.

Department of Physics with Electronics, Federal Polytechnic, Ede, Osun State, Nigeria
Department of Physics & Electronics, Ajayi Crowther University, Oyo, Nigeria
Department of Physics with Electronics, The Polytechnic, Ibadan, Nigeria

Abstract– It's been entrenched that the use of instructional materials of diverse forms enhances the effective teaching of Physics and foster sound comprehension of the subject by students. The response of professional and non-professional teachers on the use of instructional materials is sought here as well as students based on a random pool conducted in Ile-Ife, Nigeria. The investigation indicate 13 teachers had professional qualification comprising holders of B.Sc Ed (5%), three (16.9%) having PGDE and one NCE (5.5%), 5 (27.8%) had non-professional qualifications (B.sc) of the 18 teachers interviewed. It would be deduced that majority of the teacher respondents are professionally qualified and inherently had training in the use of instructional materials in disseminating the subject. Further more, the investigation revealed that all the teachers regard the use of instructional materials as requisite to the teaching of the subjects as ten teachers (85.6%) regard instructional materials as ''very essential'', while eight teachers (44.4%) regard it as merely ''essential''. This trend indicate that for teaching of Physics some teachers may not be worried ; neither would they see it as a faux pass, if they are teaching the subject without the use of appropriate instructional materials.

Keywords— Instructional Materials, Non-Professional and Professional Teachers, Physics Teaching and Real Objects

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Relationship among Employee Motivation, Employee Commitment, Job Involvement, Employee Engagement: A Case Study of University of Gujrat, Pakistan

Abnas Shaheen and Yasir Aftab Farooqi

National College of Business Administration and Economics (NCBA&E), Pakistan
Department of Management Sciences, University of Gujrat, Pakistan

Abstract– Employee motivation is very important in organizations because it is basically the practice on which outcome depends. Motivated and committed employees are more innovative and often come up with creative ideas. Such employees become more engaged and involved and contribute in growth of organization. They may change the market conditions with positive actions. This paper was determined to explore the link between employee motivation, commitment, engagement and job involvement. For this study sample of 200 faculty members were selected from University of Gujrat. Questionnaire was used for the data collection. Data was analysed using s SPSS. Based on statistical result postulated hypotheses H1, H2 and H3 were accepted. Employee motivation is positively related to Employee commitment, Job involvement and Employee engagement. This paper discussed the implications of these findings on employee motivation, commitment, engagement and job involvement.

Keywords— Employee Motivation, Employee Commitment, Job Involvement and Employee Engagement

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Polynomial Fitting of Geodynamic Data viz Lagrangian Interpolation

Ewumi T. Olubunmi

Department of Physics, Ekiti State University, Ekiti State, Nigeria

Abstract– Various external forces influences water movements in a homogenous sea. A quadratic polynomial fit has been obtained viz Lagrangian interpolation based on the geodynamic data associated with propagation of the topographic waves in a homogenous sea in this study.

Keywords— Topographic Waves, Geostrophic, Quadratic Polynomial Fit and Homogenous

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Impact of Work Life Balance on Job Satisfaction and Organizational Commitment Among University Teachers: A Case Study of University of Gujrat, Pakistan

Bushra Arif and Yasir Aftab Farooqi

National College of Business Administration and Economics (NCBA&E), Pakistan
Department of Management Sciences, University of Gujrat, Pakistan

Abstract– In a changing economy managing an individual employee is more difficult than ever before. Work life imbalance effect both personal and work life. A balanced life is one where we spread our energy and efforts between key areas of importance. Work life balance has become important and necessary for almost all categories of employees, including those employees in teaching position. This paper explored the impact of work life balance on job satisfaction and organizational commitment among teaching employees of university of Gujrat. A sample of 171 employees gathered via stratified random sampling which has been provided the basis for analysis. Data was collected through questionnaire and analyzed through SPSS. The correlation result shows that significant positive relationship exists between work life balance and job satisfaction of university teachers. So our hypothesis H1 is accepted. The Pearson correlation results also indicate that there is positive relationship exists between work life balance and organizational commitment of university teachers. So our hypothesis H2 is also accepted.

Keywords— Work-Life Balance, Job Satisfaction and Organizational Commitment

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